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Microsoft and Yahoo partnering up in online search deal

microsoft and yahoo search engine deal Yahoo and Microsoft have finally announced an internet search deal in the hopes of rivalling Google’s search services. Microsoft’s search engine will power the Yahoo website, and in turn Yahoo will become the advertising sales team for Microsoft’s online offering.

Through this agreement, both companies hope to create more innovation in search and better value for advertisers and its users. Let’s hope that this partnership brings a better and more credible alternative to Google 🙂

Time to upgrade Google Analytics?

upgrading from urchin to ga.js - whatwasithinkingIn April, Pingdom released information on their web monitoring survey of 10.000 well-known websites to discover who was using Google Analytics. The results – about half of the websites tested used Google Analytics, and 40% of those were still using the legacy tracking code urchin.js.

Just over a year ago, Google stopped supporting urchin in favour of their own ga.js tracking code, recommending everyone to switch over to the new tracking code…

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Selling SEO effectively

How to sell SEO - whatwasithinking.co.ukToday I closed my 11th SEO proposal. This may not sound very impressive (and it isn’t a high profile client either), but it does to me, not only because it adds a few more numbers for the account handlers, but because it means that my sales strategy works (11 out of 11 closed) and that the data I am showing and preparing is useful.

One of my followers on twitter asked me what my trick is, so I thought I’d write down what is helping me close a sale, in the hopes it might prove useful for some of you.

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