An Information Architecture, Web Design and Games Blog
As you may have seen when you arrived here today, there is a little (annoying) notification on top of the screen informing you that I use cookies on this website.
Aside from PHPSession cookies, I use Google Analytics for research and use journeys and AddThis for sharing my content I also use WordPress Jetpack which creates a cookie to track users in a similar fashion as Google Analytics I believe. More information about cookies can be found here.
We have just released the My Devon app!
My Devon is a comprehensive guide to things to do, events, shopping, attractions, eating out and where to stay across North Devon and Exmoor. The data is fully cached on the phone so you don’t need a signal to use it.
My Devon allows you to plan a day out or see ‘what’s nearby’ when out and about. The search functionality allows you to:
Each entry describes the attraction with pictures, opening times and full contact details, and if you’re looking for accommodation it even allows you to book!
If that is not enough, you can also add places to your favourites, email places of interest to your friends, and a quick link shows directions from your current location by car or on foot.
Screenshot:
Currently displaying content for North Devon and Exmoor, My Devon will shortly be expanding to include Devon wide content which you automatically receive free on the app!
Download the My Devon app here (it is free!)
.
I am very pleased to announce that we launched the LoveSussex.com website today!
The website features beautiful imagery and content about things to do in Sussex, which is only an hour away from London. Be it culture, seaside, hertiage or countryside, the website offers something for everyone!
This website was designed by yours truly, and is built using NVG‘s modular CMS Pro.
Click here to visit the LoveSussex.com website
Happy days 🙂
In my second post on the subject of Brands monitoring and making best use of social networks I will focus on your target audiences, and in particular communities or niche markets that are already active in social media. As a company, brand or destination you might feel that you’re only just starting to dabble in social media, whereas your audience has already a much better understanding and might to take you seriously, but fret not! There is more to social media than just Facebook, Twitter, YouTube and Flickr!
To begin with, let’s have a quick look at the following table:
This chart is really just meant as a guide, but it is one many of my clients have used over the past years. It focuses on the difference between the sharing / syndication strength of the network in relation to the importance (in terms of time and resources) to your brand / destination. The key point here is that there isn’t only Facebook, LinkedIn or twitter – there are a lot more networks out there your audiences might be interacting with.
This graph may look daunting at first, as you might assume you will have a lot of resource to throw at this, but just stand back and think about this…
A few months ago I gave a talk in London about the use of social media for travel and tourism industries, which I think was very well received (considering I received no complaints but follow-up questions I take that as successful), and one of the key questions that was asked a couple of times was – should brands monitor what is being said about them? Why should they? Is it worth the effort? What do you focus on? How would this be monitored? And more importantly, is there an ROI to be taken from this? So, I thought I’d begin a little set of articles about this.
.
Before we answer this, let’s take back a step and talk about what we are actually talking about. Monitoring your brand is essentially the continuous discovery of conversations related to your brand with the purpose of engaging and supporting not only your brand, but also your (in many cases potential) customers. Typically, this is done in real-time to allow immediate response to particular topics or situations, e.g. when launching a product, quelling rumours or – just as often – providing support or advice.
We have just launched the Show me Wales iPhone / iPad app!
Show Me Wales is a comprehensive tourist guide to Wales including full details of hundreds of attractions, activities, places to eat, towns & villages and places to stay. With plenty of ideas about great places to visit whatever your interests, this app will be an invaluable guide to Wales. The data is fully cached on the phone so you don’t need a signal to use it.
The app allows you to plan a trip to Wales or to find nearby entries when in Wales. The search functionality allows you to:
Each entry describes the attraction with pictures, opening times and full contact details, and if you’re looking for accommodation it even allows you to book!
If that is not enough, you can also add places to your favourites, email places of interest to your friends, and a quick link shows directions from your current location by car or on foot.
Screenshot:
Our kitten (well, cat really, he just behaves like one) is going nuts tonight because he wasn’t allowed out. So, after almost eating my bluetooth he decided it would be great to go nuts with the mousey. Enjoy! 🙂
I am very pleased to announce that we have launched the mobile version of the Visit Colchester website yesterday!
The mobile version of the site contains a wealth of information on events, attractions and accommodation in and around Colchester and displays a nice take on mapping for venues.
The website was designed and built by Severine Vidal and and is based on NVG‘s mobile modular CMS Pro. It features a host of new options and modules to maintain and update the site.
The site also has some lovely imagery, so it is definelty worth having a look!
Click here to visit m.visitcolchester.com
Good times 